Collective Buying and operators of tourism

Authors

  • Roseane Barcellos Marques Sousa
  • Valeria Bonin
  • Thais Funcia

Keywords:

Marketing management. Tourism. Distribution channel. Collective buying. Tourism operators.

Abstract

The survey includes discussion on marketing strategy and sales, contextualized in view of national electronic market, contemplating collective buying sites. This article is the central problem: How tour operators perceive and use the collective purchasing sites new distribution channel, promotion or sale of stock dissemination and visibility? The overall goal is to verify how the tool sales and marketing, collective buying, is used by tour operators. We performed three separate interviews with representatives of operators: Tourism Nascimento Tourism, Tourism Agaxtur and Tourism Intercontinental. The interview results were analyzed from four conceptual dimensions: collective buying, motivation, execution, and evaluation. From these results it was established that the discourse and strategies defined by the operators in question is supported by the theory, however each carrier has their practice marketing differently.

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How to Cite

Sousa, R. B. M., Bonin, V., & Funcia, T. (2013). Collective Buying and operators of tourism. Latin American Journal of Business Management, 4(1). Retrieved from https://lajbm.com.br/index.php/journal/article/view/130

Issue

Vol. 4 No. 1 (2013)

Section

Articles

License

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