Merchandising: characterization of promotion in point-of-sale of a Vale do Paraí­ba/SP regional distributor

Abstract

The paper proposes to discuss the theme of social projects, from the perspective of voluntary participation of university students, with the aim of identify the interaction of the individual with the idea of voluntary action in terms of participation and effective involvement. The public surveyed was composed of students entering the year 2010 of the Business Administration course of a private university in the city of São José dos Campos, São Paulo, in a universe of 392 students. In this universe, 149 students responded to the material submitted with the disposal of 16 questionnaires filled in by mistake. Systematized and analyzed the material was composed of 133 students. The value of volunteer experience, whilst justified in the point of view of the university by way of charity, citizenship and personal fulfillment, is faced with a new requirement of organizations: social responsibility and employee commitment in the face of new forms of exploitation and domination of the mode of production technology.