ENTREPRENEURSHIP ATTITUDE OF INDIVIDUAL MICRO ENTREPRENEUR AND THE SERVICE PROVIDED BY THIS BUSINESS

Abstract

The objective of this study was to evaluate the entrepreneurship attitudes of individual micro entrepreneur (MEI) and the service provided by this business. 202 MEIs and 12 managers of companies in the industrial sector, located in the state of Bahia participated. The instruments used were: MEI Characterization Questionnaire; Entrepreneurship Attitude Measurement Instrument (IMAE); and MEI Contracting Expectation and Evaluation Questionnaire. The main results show that most reported having formalized in the last three years, from the discovery of a business opportunity and having income of up to four salaries. Regarding the IMAE, the Prospecting and Innovation factor presented higher frequency of critical items. The Management and Persistence factor obtained a higher frequency of favorable items for entrepreneurship attitudes. As for the industrial sector, high expectations were identified for the hiring of MEIs, but signaling the need for improvement in the work provided by the professionals of these companies.