THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS

Abstract

This research emphasizes the generation of scientific knowledge in universities and its relationship with the productive sector in order to show the importance of the Triple Helix model and its impact on companies. We use as an object of analysis the case of the company PráticaProdutos S/A, manufacturer of professional ovens. It is characterized methodologically this research as a case study, supported by a bibliographic research followed by secondary data collection with documents and reports provided by the company. The objective of this paper is to present the three vectors of the triple propeller model to stimulate the company's competitive advantage. The main results indicate that the partnerships established between the elements of the three-propeller model as a strategic tool were very effective for the positioning of PráticaProdutos S/A in the market. This research contributes to the academic community by presenting a case study involving the triple helix model from the perspective and initiative of the company, in the context of small and medium-sized, scenery bordered by literature.. Practically the article contributes to guide managers to understand the process of formalization of partnerships with the agents of the proposed model, serving as inspiration for the practice of this tool for competitive advantage.